Category Archives for "Get Booked As A Public Speaker"

Radio Podcast One Sheet For Public Speakers

Today, everyone who wants to get in front of an audience to grow their business needs to have professional looking materials, that will impress a decision-maker. And, this is especially true for trying to get on live or virtual stages and podcasts. I’m Jackie Lapin, your expert in helping people get booked; and the founder of SpeakerTunity, the speaker and leader resource company. So let’s assume, that you want to save some money and you’re not going to pay someone else to create one of these from scratch. You can actually prepare everything and ready it for a designer. That’s going to cut your costs in half or even more. So, what should you be aware of in order to make this a smooth and easy experience? Well first, know what you will need to give your designer. This includes the written materials, including a four to six-paragraph biography, keep it short and impactful. Any requested headlines, this can be your name, a brand identifier, something like the family first advocate or the digital dynamo; or, some benefits, like building breakthrough themes or harnessing your harmony, or tell your story with a flourish etc. Any impressive testimonials.

Now, if you have a call to action, book Jane for an impactful conversation, bring John to your stage to inspire your audience. Your contact information and your presentation descriptions, if for a speaker, one-sheet, or for the topics that you speak on, for a podcast introduction sheet. Then decide which of these visuals you want to include, but provide them in a JPEG or PNG format; the following, a headshot or middle distance image from your waist up, and if you have them for a speaker one-sheet, photos of you speaking from the stage. Your logo or brand imagery, and if you wish to include them, logos from impressive clients you serve, places you’ve spoken or media, where you have been interviewed. Your book cover, if you are an author or logos representing your own podcast, radio show or YouTube channel, to boast your credibility and prestige logos from organizations you belong to, or prizes or medallions from awards you’ve won or received.

Next, are your instructions to the designer? If you know what colors you want to use, specify them, pick at least two dominant colors; and, if you can bride samples or specific key numbers, even better, because there’s so many different colors that they could be. Indicate whether this is a one or two-page speaker one-sheet. Podcast sheets are generally one page. Make sure your images are high resolution because a designer can’t work with low-resolution images. Specify any social media logos you want. Provide any specific ideas, concepts or directives, you would like to see carried out, or leave it to the designer and see what you get. The only problem with this is, if there are substantial changes, you will likely be paying for alterations. Make sure you get a PDF and the original art files, Adobe illustrator or EPS, Encapsulated PostScript, in case you want to make changes, and the original designer is not available to you.

And, the other designer can utilize these formats to edit or change your documents. Have a clear understanding of what you’re paying for and what the estimated fee will be, even if this involves an hourly fee. You may also be able to negotiate a fixed rate. Once you have your presentation sheet in hand, then you can distribute it via email or as an attached document, or post it on your website or download it or get copies printed, by one of the inexpensive online printing sources. Now, would you like me to make this really easy on you and affordable?

Well, we’ve created a service that will take your bio presentation description or media topics and images, and give you back a finished professionally designed product. It’s called SpeakerTunity Sheets. Follow a simple five-step process. No headaches, no hassle, and you select the design template and the colors. You can go to SpeakerTunitysheets.com, for all the details, and start getting booked consistently, with your great new presentation sheets. My commitment to speakers and experts and authors is only complete when we help them get booked more often, in more places, so they can fulfill their mission and grow their business. I encourage you to subscribe to the SpeakerTunity YouTube channel for more videos, coming soon.

Get Booked, Public Speaker! – Tips From A to Z | Tip D

Tip D

So I’ve filled up the SpeakerTunity™ You Tube Channel with tons of useful content for speakers, leaders and authors seeking to use speaking as a way to attract clients–and to get booked for those gigs.. Yet, I still have more tips for you! So we’re going to cover them from A to Z, short tips which pack a big wallop!

Today’s Tip is …..

D is for Direct Marketing. Most of the time today, speaker bookers are approached through phone, email or online submission form. So what actually gets their attention? Items sent in the old fashioned mail. Sending postcards, books or printed flyers in the mail is actually a novelty today. So consider using the US Mails to get a booker to sit up and take notice!   

So this one in a series of 26, presented by SpeakerTunity Cities Regional Speaker Lead Directories. If you like this tip, please subscribe to the SpeakerTunity You Tube Channel so you can get the other 25, and see all of the more extended segments we’ve posted to help you get booked locally and across North America.

Get Booked, Public Speaker! – Tips From A to Z | Tip C

Tip C

So I’ve filled up the SpeakerTunity™ You Tube Channel with tons of useful content for speakers, leaders and authors seeking to use speaking as a way to attract clients–and to get booked for those gigs.. Yet, I still have more tips for you! So we’re going to cover them from A to Z, short tips which pack a big wallop!

Today’s Tip is …..

C is for Conferences, Conventions and Seminars. So conferences, conventions and seminars are a great way to get booked for OTHER conferences, conventions and seminars…People who are conference planners or organizers, people in the audience, other VIPs, or corporate sponsors all see you present…they may reach out to you, or you can gently probe for other opportunities they may know of. But here’s the key…don’t just fly in and fly out for your presentation. Hang around and meet people, get acquainted, build relationships. Conference leaders love it when their speakers are present through the event and available to attendees and VIPs. It just might get you some more gigs! 

So this one in a series of 26, presented by SpeakerTunity Cities Regional Speaker Lead Directories. If you like this tip, please subscribe to the SpeakerTunity You Tube Channel so you can get the other 25, and see all of the more extended segments we’ve posted to help you get booked locally and across North America.

Get Booked, Public Speaker! – Tips From A to Z | Tip B

Tip B

So I’ve filled up the SpeakerTunity™ You Tube Channel with tons of useful content for speakers, leaders and authors seeking to use speaking as a way to attract clients–and to get booked for those gigs.. Yet, I still have more tips for you! So we’re going to cover them from A to Z, short tips which pack a big wallop!

Today’s Tip is …..

B is for Books. If you wanted to get booked for speaking gigs, one of the most important tools you can have in your corner is a book. When you portray yourself as a subject-matter expert as the author of a book, this significantly enhances your chances to get booked for speaking. The book needs to look professional, with a well-designed cover, even if you are self-publishing. Books–even smaller ones—give you a leg-up on other speakers. It’s not so important you sell a lot of books…the book is the wedge that opens the door. This is also true of radio, podcasts and TV. So if you don’t have a book, consider writing one..There are lots of ways to do this—book writing workshops, ghost writers, book coaches, online programs, editors and hybrid publishers, who can all help you along this journey.  So get a book to get booked!

So this one in a series of 26, presented by SpeakerTunity Cities Regional Speaker Lead Directories. If you like this tip, please subscribe to the SpeakerTunity You Tube Channel so you can get the other 25, and see all of the more extended segments we’ve posted to help you get booked locally and across North America.

Get Booked, Public Speaker! – Tips From A to Z | Tip A

Tip A

So I’ve filled up the SpeakerTunity™ You Tube Channel with tons of useful content for speakers, leaders and authors seeking to use speaking as a way to attract clients–and to get booked for those gigs. Yet, I still have more tips for you! So we’re going to cover them from A to Z, starting with A!…short tips which pack a big wallop!

Today’s Tip is …..

A is for Applications. If you submit yourself for conferences and conventions, it is highly likely that you will be asked to fill out an application called a “call for speaker,” “call for paper” or “call for abstract.” These can be a bit daunting, since they give you little latitude to augment the information they request, and you are often competing with hundreds, or even thousands of others. But land one or two and you’re really building your speaker resume. But one way to save yourself a lot of time is to create a word document where you can copy and paste standard answers, such things as a description of your presentation, your 50 word bio/100 word bio/200 word bio, your social media links, etc. Besides saving the repetition, these forms when submitted online often “time-out” and you don’t want to have that happen when you are searching your computer for something to add to the submission. Having this in one place, east to cut and paste will make this process much easier, faster and hitch-free.

So this one in a series of 26, presented by SpeakerTunity Cities Regional Speaker Lead Directories. If you like this tip, please subscribe to the SpeakerTunity You Tube Channel so you can get the other 25, and see all of the more extended segments we’ve posted to help you get booked locally and across North America.

How to Get Booked As A Public Speaker on More VIRTUAL Summits #Covid19

Are you tired of seeing everyone else you know get showcased on virtual summits that are driving their client surge? And you keep wondering why you’re not getting those same lucrative opportunities.

It’s because you’ve not learned the tricks of getting hosts to seek you out because you’re such a hot ticket, they have to have you on their lineup!

Summits are a great way to build your email list, introduce people to you and your body of knowledge, launch a book and engage new potential affiliate partners. Virtual summits are a critical part of a leader’s marketing today, especially since so much is now online! But to get invited consistently you need to prove your credentials as a great virtual summit guest presenter.

Once called telesummits before migrating to the web video, these cooperative online events are a hugely successful way to attract new prospects to your opt-in list, clients and book buyers. And one of best things about them is if you prove to be a good guest, then you get HOT on the summit circuit…you’ll get tons of invitations!

Just to back up a bit and make sure everyone knows what a summit is…this is where a host invites multiple guest hosts to speak on related subjects either in one day or spread over several days. However, everyone promotes to their individual lists. The benefit is that people you may never have encountered any other way will learn about you, watch or listen to your segment and then sign up for a free gift you offer that captures their email for your list.   

So how do you get HOT on the summit circuit…?

You’ll need 7 Things!  First, you’ll need:

  • A compelling subject that can be flexible to fit the summit theme

All summits have a theme, some subject matter that they are organized around. The guest hosts are chosen based on how appropriate their content is related to the theme.  So if you are targeting a specific host/summit, you must offer a presentation that speaks to that theme. This may mean creating something from scratch, or it just could mean re-titling or tweaking an existing presentation you already have. Some hosts allow PowerPoint slides and others simply want to have a dialogue or a Q&A, but you will need to give them a framework and description of your content/presentation. So make sure when applying, you offer a presentation that aligns with the theme.

  • Next, you’ll need a great freebie and landing page

Your free offer will be the key to your success. It has to be irresistible and lead listeners down the path of wanting more from you. It should be attached to an email sequence that urges them to either connect with you for a strategy conversation, purchase a product/resource or join a membership program. Your landing page needs to be crisp and limited on words. One good graphic, a short amount of copy and a registration form should do it, along with perhaps a smaller photo of you and one line on who you are.  Give it a url that is really easy to remember…both for you to offer and for them to take advantage of. The host will want to know your freebie in advance and will want to see it is in alignment with the theme or message.

  • Willingness to co-promote

When I speak with hosts, their No. 1 biggest complaint is that they have admitted a guest presenter who doesn’t fulfill his/her commitment to co-promote. It’s one reason most summits now have gone to a signed contract with guest presenters that actually commit them to specific dates for solos, newsletter inclusions and social media. And they are checking to make sure you’ve fulfilled those distributions. Word gets around fast if you don’t do your part. It’s the fastest way to get very COLD on the summit circuit. The invitations will stop coming. So promote and be a good partner, so that hosts have the confidence you’ll help them grow the event. And related to that, don’t fib on your list size. They can often tell by the limited response. Build TRUST!

  • Mini-media kit

Hosts need an easy way to grasp all the information needed for the marketing and your introduction. While many may require this info to be inputted into a jotform, typform or other automated system, so don’t operate digitally. A simple cut down media kit will do the trick… It should have a description of your presentation, including bulletpoint takeaways;  your short bio (the one they will promote on the air and include in marketing);, title, description and link to your free gift; your website, and your social media links. No more than 2 pages! 

  • Revenue-share products to sell in select cases

On rare occasions, I host will actually invite you to sell a product on his or her summit. And this often means a revenue split of 50%. So be ready in case you happen onto this type of an event. Know what you would sell at $97 or at $397. Have an easy way to purchase this either through a URL you offer — or be able to provide copy, graphics and delivery ability if the organizer chooses to host the order page.

  • Good sized list, if possible

Now many summits—though by no means all—have a minimum list size. Usually this will be 2500, 3000 or 5000, depending on the prominence of the host.  While yes, summits will help you build your list, the more you build it in other ways will help you qualify. Yes, it does sound a bit like a Catch-22, but there are many alternative ways to grow your list. Joint Giveaways are a great way—that’s where a host enables you to offer your free gift online in exchange for co-promotion.   You can also do radio shows and podcasts, offering your free gift to listeners. Try posting videos and photos on Facebook and Instagram to drive people to your free gift. Ask joint venture partners—other leaders with whom you have a relationship—to promote your free gift. Get your numbers up! It doesn’t take much and then you’ll be easily accepted into almost any summit for which you are in alignment. 

  • Great content!

This is paramount. Your presentation cannot me a 30 to 60 minute sales pitch. It needs to offer powerful content that will elevate the audience. It can’t be just rehashed from what tons of other leaders in your space have already offered. It’s uniqueness and packaging (title & description) will be the key to getting a host to say yes, and its empowerment for the listener will be the key to getting the host to want  you back again or spread the word that you were a great guest presenter. Give value! That’s JOB #!. Do this every time you have a summit opportunity and you will grow your opt in list, attract clients to you like a magnet, keep the hosts very happy and become a hot commodity on the summit circuit.

So where will you find these summits easily—BEFORE they are already booked? Let me point you in the direction of SpeakerTunity Summits! Every month, on the first day of the month, we send you a comprehensive list of summits looking for guest presenters. You’ll find the name and subject, the host contact information or submission link, and any requirements the host may have. Just pick the ones that are right for you and reach out. And by the way, we also include joint giveaways in this monthly tip sheet!  For only $35/month you can stay on top of all the summits and giveaways seeking partners. Go to www.SpeakerTunitySummits.com for more information or to subscribe!

My commitment to speakers, experts and authors is only complete when we help them get booked more often, in more places—so they can fulfill their mission and grow their business.

I encourage you to subscribe to the SpeakerTunity YouTube channel for more videos coming soon!

Promote your book AND your business on a Radio AND Podcast Tour! And stay safe! #COVID19

If you are an author, leader, health and wellness expert or entrepreneur the COVID-19 virus has likely put a big kink in your marketing momentum. Adding to your worries about your personal safety and your families’, is how to keep building clients and generating revenue during these challenging times.

I’m Jackie Lapin, and I’m here to offer a simple and elegant solution.

This couldn’t be a better time to turn to radio, podcasts and videocasts to promote your business, while people stay home, businesses close and events get cancelled to avoid contracting COVID-19. You can continue delivering your message, earn revenue and stay safe yourself!

You don’t have to be speaking in a room full of people to drive your business, when you can reach hundreds of thousands—if not millions—from your home or office.

For the past 10 years, our Conscious Media Relations Radio/Podcast Tours have helped nearly 200 luminaries, leaders, filmmakers and authors grow their businesses, sell more books, create viewership and change more lives by introducing them to up to 9000 radio shows and podcasts.

And we guarantee a minimum of 30 interviews! There’s no risk of coming away empty-handed…

This is absolutely ideal for nonfiction books, films and programs whose subjects address enhancing one’s life, business or the planet.

Want to know what our clients have said about it? I encourage you to check out the 60+ reviews at www.consciousmediarelations.com/testimonials

Our biggest concern is for the personal safety of you and your family. If I and my team can help keep your business moving forward while you and others shelter in place (home listening to more radio shows and podcasts), then we would be honored to be of service.

You can go to www.consciousmediarelations.com for more details and email me through the contact form, or contact me on social media.

You don’t need to be stymied by COVID-19. There are listeners and videocast viewers out there craving your wisdom and resources even now.

 

The Top Ways To Get on More Radio Shows and Podcasts, For Your Public Speaking Career in 2020

I am proud to say that I’ve booked more than 10,000 interviews and speaking engagements over the course of my 30+ year career. Writing compelling pitch letters, capturing the essence of someone, their message, mission and/or book is my superpower! 

And the last 10 years, we have developed an international reputation for specializing in booking radio shows and podcasts for non-fiction authors, personal growth leaders and filmmakers, so I am a firm believer in making sure that you are visible both on physical stages and in the digital world.

Here are some of the reasons I think that doing a Radio/Podcast Tour is always a great accompaniment to having a presence on stages, along with some musings on where the business is heading:

  • The great thing about podcasts today is that their hosts have a dedicated audience of committed listeners. With broadcast media, you are blasting your message shotgun and you don’t know who is listening.  
  • Many of the podcasts aggregators (podcatchers as they are called) feature both radio shows that have been edited to podcast, along with straight podcasts.  Radio shows now podcast their shows too, so you have even a larger potential audience than just their on-air listenership.
  • Many of the shows today are more than just audio! They are videocasts! So don’t assume that if you are doing it on zoom or skype that it’s audio. If you show up in your pajamas, you might be surprised! And so will the audience!
  • Because many podcasts are more easily recorded at the host’s behest, one of the ways that hosts are now scheduling their interviews is using calendar links. That way you can schedule when it’s most convenient for you, too! Instead of 6 a.m. LIVE! 
  • A really beneficial distinction from the “old days” of radio, is that most interviews today are 30 minutes to one hour. This gives the host the ability to dig deeply into the subject matter with you. And gives you more opportunity to promote!
  • A related factor is that if you are providing interview questions in advance to the host, it’s no longer 5 questions or talking points—You need to have 20! 
  • Radio is still a very viable medium. However, there are less locally based shows, as so many stations have moved over to offering nationally syndicated programming for much of the day. However, morning drive shows, weekend health and wellness shows and other locally produced programming are still thriving.  And the local public broadcasting station often has shows looking for guests.
  • A fact of life today is both increasingly broadcast shows AND podcasts are starting to charge for their airtime. It’s a small percentage, but I recommend looking closely at each one to see if it is key to reaching your demographic and has the numbers justify the fee. I strongly recommend against major spending outlays, but most are in the $50-$150 range, and might be worth considering. But if this doesn’t float your boat, there are thousands that don’t have this barrier to entry.  
  • With digital books becoming such a major part of the bookselling world, it provides an easy way for people to hear an interview and have the book in minutes. One of our clients reported she sold 700 books on Kindle from just ONE podcast.  

My company Conscious Media Relations –the sister brand to SpeakerTunity — was the first to do radio tours that included internet radio shows, still a significant opportunity for promotion, and then we have, of course, incorporated podcast and satellite shows as those have burgeoned.  We are proud to have worked with such clients as Don Miguel Ruiz, James Twyman, Arielle Ford, Dr. Joe Dispenza, Dr. Joe Vitale, Marie Diamond, Maureen St. Germaine, Chris & Janet Attwood, Denise Linn, and Dr. Eric Pearl –and alongside such publishers as Hay House, Red Wheel Weiser, New World Library, Sounds True, HCI Books, Simon and Schuster, Lewellyn and more! You can see our reviews at www.ConsciousMediaRelations.com/testimonials. We’ve done 175 radio/podcast tours and evolved with the times to best serve our clients. So yes, we are big believers in speaking on all stages—offline and online!

I’m Jackie and I can’t wait to see you book the speaking gigs you have always wanted to.

How to Seduce Your Next Client From the Stage and / or on Radio, Podcasts or Virtual Summits

ALWAYS ARE YOU? NO IF YOU ARE…

Are YOU a changemaker looking to change more lives, attract more clients and scale up your business, on stage speaking may be the most compelling way to engage clients directly. And radio shows, podcasts and virtual summits are the next best thing when you can’t be in the room with your new prospects.

But how do you make these opportunities more than one-way conversations—how do you get the audience to actually engage with you—to get them on your list and in your community and so they will become avid buyers of your products and services?  

You simply make them an offer they cannot refuse!

The key to successful in room, on-air or online promotion is to offer something that entices people to sign up on your website, a landing page or a text autoresponder.

Here are some items you can seduce them with:

  • A free consultation
  • A series of irresistible video tips
  • A written list of 10 valuable tips
  • An intriguing self-evaluation quiz
  • A 30-day challenge
  • A free product or sample
  • An audio download (possibly from a teleseminar, or one of your products)
  • A guided meditation
  • An emailed daily dose of your wisdom or expertise
  • A free copy of your published book (this could be a new release or old stock—digital or print)
  • A free ebook or report
  • A free ticket to your event or workshop
  • An insider’s guide
  • A chart that helps them see where they fit
  • A personalized product (such as an astrological chart) based on information they submit
  • A useful digital tool for their advancement
  • Contacts for people who are influencers
  • Access to a virtual summit with at least one leading figure (besides yourself, of course)
  • A list of valuable resources they haven’t the time to gather themselves
  • Free membership in a club, organization or membership program with appealing benefits
  • Free original music related to your subject matter
  • Free interviews with other experts in your field that you may have interviewed
  • Free reviews of products
  • A raffle or contest for some valuable experience or opportunity, such as a VIP day with you or a private dinner
  • Something silly and fun that’s highly viral!

You’ll want to have this opt-in lure already in place before you start your appearances. While sometimes an on-air host will create an opening and invite you to mention your offer, more often than not you’ll have to slip it in. You can do that by saying something like, “and if you go to my website (name the site), you can get….”  Or “if you liked what we are discussing here, you can get more at (name the site) for free!”

So use your time on stage and on the air wisely and never forget to extend your invitational calling card –your call to action–to the audience!

Want to find places to offer make these offers? Go to www.Speakertunity.com and subscribe to any one of these resources: Speakertunity Radio Insider for radio shows and podcasts, SpeakerTunity Summits for upcoming virtual summits with open guest presenter opportunities and SpeakerTunity Regional Speaker League Directories for local stages.

I’m Jackie and I can’t wait to see you book the speaking gigs you have always wanted to.

 

How Do You Get Booked for a TEDx?

So you just know there is a viral TEDx presentation in your future.

But before that happens you have to find a TEDx that will book you!

My name is Jackie Lapin and I am considered an expert at helping people get booked for speaking engagements. However TEDx events are very different than your average business meeting or conference keynote.

The TEDx booker will be looking for a topic that is different, compelling and offers a unique perspective that opens up people to a new way to experience the world—“an idea worth spreading.”  Bookers will also want to ensure that you have an accomplished presentation style, so having dynamic video will be helpful. You’ve only got 18 minutes and it needs to be sparkling and brilliant! Some TEDx events are themed, so don’t even apply unless your presentation fits the theme or you are likely to suffer a rejection—or more likely–be ignored.

So to increase your potential to get selected, I suggest the following:

  • Go to the website (TELL THEM THE WEBSITE URL HERE) and see what are the specifications for submitting. Some TEDx event have a full separate website with submission information. Others provide an email for the organizers where you can begin a discussion about presenting. However, others can only be applied to through the TED submission site.

  • So have ready at hand a powerful description of what you intend to present, supported by a “speaker one-sheet” showcasing you as an experienced speaker if you have one, and you may even be required to submit an 18-minute “audition” video. Often there is a form that you must complete and submit.

  • Want a great way to ease your way in? Go to the nearest TEDx events near you that are already booked and get a quick handshake connection with the organizers, get their contact information and watch to see what kinds of presentations they are selecting. Many organizers stay on and repeat their role the next year going forward. Some events even repeat more than once a year.

  • If you missed a deadline, it’s likely the same event will repeat in the future, so start reaching out again once this one is passed, or watch for the next open submission date.

  • When submitting, remember your presentation cannot be a sales pitch. It’s a showcase for you. It should demonstrate your expertise in your field and that you are an out-of-the-box thinker with “an idea worth spreading.”

  • There are multiple ways to learn the tricks to getting booked and creating the compelling presentation that will get the attention of the TEDx organizer. One way is to attend a workshop offered by one of the accomplished speaker-trainers who specialize in helping leaders with their TEDx talks.

  • The next way is to brush up on books. Below are a list of books that are a good starting place.

  • TED Talks: The Official TED Guide to Public Speaking

Your chances of getting booked at a TEDx go up if you apply to multiple events. Because the one close to you may be booked a year out, or is looking for a different kind of speaker, or maybe is only booking people with mega experience and credentials.

Until now, there has been no easy way to see at a glance all the different TEDx within driving distance or a short flight without spending ours on the TEDx website in a major hunt. 

After watching people get frustrated doing this, I realized I had to do something about it. So I got my team at SpeakerTunity Cities busy creating a TEDx Directory that brings it all together in one place.\

We’ve compiled 400 TEDx events and sorted them by date and by state/province in the US and Canada—including providing weblinks and organizer, plus organizer email where available.  Therefore it becomes very easy to find every TEDx in your state and nearby regions with a glance. 

If you think this will help you get booked for that viral TEDx you’ve been dreaming about, than just go to www.speakertunity/tedx TO SIGN UP!